About Us.

Lupe Posse Beachwear is the creation of two sisters, Pilar and Guadalupe Posse. They started the brand in Buenos Aires, soon after both sisters came back from the US where they completed their education.

They were both born in Buenos Aires, Argentina, and from a very early age were fascinated by fashion. Guadalupe graduated with a B.A. in Economics Business in Buenos Aires and promptly went to New York to study, Fashion Design, Fashion Marketing and Merchandising at Parsons School of Design.

Pilar also graduated with a B.A. in Economics Business in Buenos Aires, followed by a degree in Film Production, at UCLA.

They joined forces and created their brand.

Our brand.

Lupe Posse Beachwear is a complete and feminine collection for the Pre, post and during the beach. It is very feminine and colorfull collection. What is very caracteristic of the brand are the unique prints that are created for each collection. The prints are sexy and trendy, but classic at the same time, which gives the collection a very sophisticated touch.

Both Guadalupe and Pilar decided to create this beachwear collection after long summers where they thought there was lack of colors and original prints for bikinis and beach dresses. They wanted to create a brand that has the spirit of the summer and that every woman who wears it can feel confortable, sexy, chic and feminine. They like exposing influences as diverse and tímeles as the garments they create.

Our inspiration.

We Pilar and Guadalupe use many referents to create a collection.

We are always inspired by a trip, a photo, a particular time in life, summer colors or a certain shape. Also art and music inspired past collections.

But our main inspiration are women that have shown during time and decades, their sence of elegante, their effortless but chic way. Women like Jane Birkin, Charlotte Rampling, Marissa Berenson, or Chloe Sevigny.

We think that:

Women should dress in a way that's effortless but never lazy. Women should be feminine and also make a statement.
Women should feel themselves with whatever they are wearing.